Infusion of Adverts
That's kinda cool. The McDonalds advert on the Weather.com page read my computer's system clock to customize the content.
Or did it? Maybe it worked off the IP address. Having it read my system clock is a bit of a scary idea. That leads to just too many security questions. And looking back at the un-refreshed page over 10 minutes later the time remained the same. I guess I shouldn't worry too much about security.
Anyway, this is just another example of where advertising is going. More and more it will become integrated with daily activities. I'm not sure if this is a good idea. Or even a new one.
C'mon ... you remember singing the Oscar Mayer song over and over as a kid, don't you? Or the Slinky song. And you probably added the "Where's the Beef?" (thanks, Clara) and "I can't believe I ate the whole thing!" catch phrases to your patter.
