Well, it is their language
Thanks to BBC NEWS I have my favorite headline of the year (so far):
"Can we have our balls back, please?"
But, it is a good story about how easy it is for corporations to lose their souls.
"All over the west coast of America, giant orange balls have been disappearing.
The so-called '76 Balls' are the distinctive signs of Union 76 petrol stations, but the historic spheres are under threat, prompting a web-based plea for their preservation reminiscent of the effort to save London's double-decker Routemaster buses.
The www.savethe76ball.com campaign, brainchild of Los Angeles-based bloggers Kim Cooper and Nathan Marsak, criticises ConocoPhillips, the new Texan owners of the Union 76 gas stations, for removing the iconic spheres and replacing them with more conservative flat signs."