It was inevitable
It looks like texting has finally found it niche:
CES 2006: Picks and Pans - Yahoo! News: "Free Ride: One of the better freebies at CES this year was a free ride on the Monorail linking the Las Vegas Convention Center and the Strip. The ride was courtesy of Sprint and was given to anyone with a cell phone that supported text messaging. By either sending a text message to a special number or dialing a toll-free number (both helpfully displayed on signs outside the Convention Center station), you got back a text message with a code that you then showed to attendants who gave out free one-way tickets. It was by far the fastest way to get to a hotel near a station." --Yardena Arar